A lot of people don’t really have a clue when they hear the term “viral marketing” and start to think about various meanings. However, the real meaning is very simple. Simple viral marketing was the impetus for the growth of Hotmail.com and the phrase was coined by the investors who reaped the benefits of this new marketing technique. Essentially, viral marketing is what word-of-mouth advertising is, except on the Internet. You can spread your viral marketing through any number of online methods, including message boards, social networks like Facebook and MySpace, and blogs. This word-of-mouth form of advertising aims at a few objectives that differ from those used by the typical, formal Internet advertising.

The key to a good viral marketing campaign is an ad that will ripple outwards and broadcast your product or service to new potential customers that you may not have otherwise found. Even further, your business will generate returns from viral advertising long after implementing its initial plan of action. Everyone wins with this strategy – your customers will be able to enjoy your products and you’ll receive the type of coverage usually reserved for the big guys. The main success ingredient lies in how you launch your campaign and what kind of an impact it has on the person on the other end. People tend to share items that they feel are practical or helpful in some way. It’s this tendency to share that you need to take advantage of.

Tip # 1 – The first and the foremost element of successful viral marketing is to know your product completely, like the back of your hand. Use this knowledge to position your product. Promote your product or services with a message that’s unique and interesting. Your other choice would be putting together a story that is able to interest people in your viral campaigns with some exciting or appealing events. It’s all about getting their attention and bringing in that ‘mystery’ factor. That’s why it’s important that, even if your story is really mysterious and enticing, it still has that viral potential. To achieve this, you have to keep your product/service a secret and let people get involved. Remember, you are not creating an ad. You are orchestrating an entire campaign that people in your target market will spread on their own. So you have to be very careful that it doesn’t come off as if you’re trying to “sell”.

Tip #2: As soon as you have created a thriving viral campaign, you won’t want to give up on this crucial prospect. Once you have succeeded, it’s a good idea to capitalize on that success and do more. How can this be accomplished? After your campaign in over, you can create a sequel. This will collect the people who passed your campaign along the first time, and invite a whole new audience. Also, if you have used videos for your viral marketing, then you can use the “behind the scenes” content to build up expectations. An important step in successful campaigns is to evoke interest and anticipation in future campaigns; continued campaign success could depend upon this marketing element. Alternatively, it is an excellent way to keep people in suspense and craving more following the success of your first run.

The third thing to remember is that viral marketing campaigns are dependent on the relationship you develop. And this requires a message that’s interactive. If your viral marketing strategy or plan doesn’t really include the customers in any way, then you’ll really not achieve what you set out for. You have to pique their interest, as well as make them feel like a part of it. We cannot emphasize enough how important this factor is to your viral campaign’s success. A good idea is to be as creative as possible, so that it’s easier for you to involve your prospect and get them in the story. Once you have all your eggs in a row, viral marketing will work with very little effort from you.

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