To those close to me, a lot of them will have observed that over a course of a couple of months I have gone from ignoring social networking to becoming a enormous fan of them for their selling uses. It happened in a flash. Standing in the shop, waiting for my wife, I saw a firm broadcast its own Twitter page. So I started exploring it and each day I learn more and turn out to be more certain.

I have before now written about how it would emerge that Google is going to take more importance in Twitter and other social networks. We can see news results appearing at the top of results listings, together with blog entries that materialize hours after publication. This is significant for those in need of information. Not so good for those in need of website traffic to keep their businesses flourishing.

So what do us unassuming website owners need to do to keep out visitors flowing and our businesses alive and well? The answer is relatively simple. Join the rebellion! I’ve been telling some of my customers to join in for the last month or two and I’ve seen proof of one of them doing well on Twitter, but countless just aren’t bothering. And it is a shame, for it is completely free added exposure to the search engines and potentially extra search engine results!

Take a simple search result. OK, so maybe you already come out in the top ten, perhaps even the top five. That is of course the aim. But what if you could get an added page in the top five? It is very tough to get a different page from your own website in the top five once more and starting afresh on a whole new website can be costly and time consuming. Copying the current site could wipe out it through the duplicate content filter and thinking of an adequate amount of text and optimising the site possibly will take your eyes off the ball for long enough for you to stop thinking about the previous site and see that drop.

But it is relatively effortless to add to this work with a Twitter or Facebook page. Produce both and each of them can point back to your main website. This means that visitors finding the social networking page can still be redirected to the key site and search engines ought to also be passing the effect of page rank earned on the social networking sites to your main site. This may possibly actually help move your main site up a search result or two.

Then get writing and posting on the social networks. OK, it takes time and you have to remember them. But allocate a bit of time each day to remember to do this and post a little attention-grabbing to your Facebook wall and Tweet once in a while. There are gear that help you tie these all together that can be very helpful and save you a lot of time.

Once you get going publishing most recent news to your social networks your clientele should stay more loyal and you will hopefully discover more new customers, both through the networks and through search engine results.

More about tricks to employing Twitter next time.

Keith writes regular selling tips on his advertising blog as part of his Formby Web Design service.

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