Search Engine Optimization Tips
Have you been searching all over the Internet for good search engine optimization tips? If so, you're definitely not alone. SEO is a hot topic because very few people truly understand the best techniques out there. We have gathered the top tips that new and experienced Internet marketers alike can benefit from.
These tips include:
Use the "Yahoo Site Explorer" to discover what backlinks your main competitors have. By going after the same backlinks, you increase your chances of ranking more highly for your desired terms.
Don't jump from one site to another. Expert studies have shown that the more rich and up-to-date your website is, the more highly it will rank. Hopping from one project to another will mean that you have many websites that are just "okay," and none that are great enough to rank highly for what you want them to.
Still pay attention to the meta tags. Some people are saying that the meta descriptions and keywords no longer matter. While search engines may not give these as much weight as they used to, there are some smaller engines that still do. It is still not clear if the big engines like Google give them weight, but some experts are finding that they still make a difference. It just takes a couple seconds of your time for every content page, so it's well worth it.
Quality content still rules. While some marketers are spending most of their time trying to find ways to game the search engines and create content without lifting a finger, smart marketers are still creating (or outsourcing) top quality content that will really make a difference. If you think about it, websites that consistently rank for competitive terms use content that people actually want to read. If this is your goal, that is what you need to be producing as well.
One of the most controversial tips is that duplicate content is not as big of a deal as people make it out to be. Google itself has said that the duplicate content penalty applies more to sites that have duplicate content on their own website and not across different websites.
That means if you want to quote another blogger or article, or use something that you are free to reprint on your website, it should not make a difference. It can actually add a great experience for the reader! All the top websites use share content from similar sources (think: the Associated Press).
Put these search engine optimization tips to use and you should see good results. This is certainly not an all inclusive list, but hopefully it contains some things you have not seen before.
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