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The 2 Mind-Changing Questions I Had To Answer Before Using A MLM System To Build My MLM Business
Filed Under (mlm) by marketing-master on 11-02-2010
Are you leaving 95% of the money on the table?
If you are building your MLM business the way that the industry is used to, you know that the rejection rate is pretty high. I know that. I used to go to fairs, events, malls trying to find people to have a look at my business. I spend hours and hours going one person after another, one rejection after another. But what was going on in my mind? What is going on in your mind when some tell you ‘no‘. At first I was disappointed but after a while I understood that it was “normal“. So my attitude was, after each person telling me ‘no’, to tell myself “it is normal, NEXT!” I was spending so much time and not seeing any results. There must be another way to do that. But I was told by my upline that it is how it is done. I consider myself a smart guy so why would I continue doing something that is eating up all my time without bringing any results?
So at that point, I decided to stop this madness and think for a little while, try to figure out how I could do this business in a smarter way. We heard it “work smarter, not harder“. So I asked myself 2 questions.
1. Why 99% of people I talk to say ‘no’ to me?
This was a tough question. It seems that it is the average number in the industry but why is that? For every 100 persons I will ask if they are interested in my MLM business, only 1 will give it a shot. This is crazy. Does that mean that 99 are not interested in making their life better? I couldn’t believe it. I couldn’t understand this and I had to do more research.
Then one day, I was lucky to have an internet marketer telling me about marketing and especially attraction marketing and he introduced Mike Dillard Magnetic Sponsoring course to me. This totally changed how I built my business. I will never, ever, see my “prospecting” efforts the same way. This is so important that I require my new team partners to get a copy of the course if they don’t already have it. It’s cheap and it’s worth 100 times its price.
And it answered my first question. So many people are saying ‘no‘ because they are totally random and unqualified. Maybe it is the wrong timing, maybe they are not entrepreneurs or maybe they are happy with what they have in their life. Why would I spend hours and hours talking to people who are not ready to start a MLM business? There must be a way to only talk to people who are already interested in what I have to say and want to learn more about it. No more objections. No more of “is this one of those pyramid things?” to the very classic “is this network marketing?“. That would make building my business so much more enjoyable.
So I talked to the person who introduced me to Magnetic Sponsoring and he asked me this question:
What is your target market? Who do you want to be talking to about your business?
Have you asked yourself the question? I thought about it for quite some time because I never asked myself this before. I couldn’t come up with a good answer because for me I had to talk to EVERYONE! That’s what I’ve been told to do and most like what you have been told to do too.
So he helped me out and he told me there was three type of people:
a. People who are not qualified and are not looking at a business. Those are your friends and family members. We saw that we don’t want to talk to these people.
b. People who are brand new and have never tried having a MLM business but now about it and want to try.
c. People who already know the industry but are not successful for some reason and want to find out why?
The last 2 types of people are the ones we want to talk to because both are already in a state of mind where they know that they want to start a MLM business and do it correctly. Our goal is to find what their problems and questions are and answer to them. That’s it.
If you pick a laser targeted market like this, do you think that still 99% will reject you? No because they are looking for information in a first place. Your success rate will be much higher. Still, don’t expect to have 100% of people joining your business. Let’s say you improve your results to 50%. This would be good don’t you think?
After I thought about it the second question came to my mind.
2. Should I just leave the other 50% of people go away?
I mean, I put so much effort into talking to all these people, creating a relationship that it is a shame that once they say ‘no‘ to me, there is nothing I can do anymore. They will not change their mind. What can I do then?
This is where I reached a tipping point in my business. I asked the question around and I had a very interesting answer. I was told that by using a different approach to present my business to people I would be able to actually make money from people who say ‘no‘ to me.
I found out, that, if instead of presenting my opportunity right upfront, I was presenting myself as a person of knowledge, an “expert” in building a MLM business, then I would be able to show people how I personally build my own MLM business and how they could do the same. How would that work?
I would recommend some tools that I use, a MLM system that I use and I would be able to generate affiliate commissions from these tools and programs. For example, I like to market through article marketing, so I would promote the article rewriter and article submitter that I use to submit my articles to 100s of article directories and create tons of traffic to my MLM Success Blog. When someone decides to buy the product, then I would earn a commission on this to help me pay for my other marketing efforts.
I would talk about my business in the background of course because this is the goal, but it wouldn’t matter to me if a person decided to join my team or not because I would still not completely “loose” this person, I would create some affiliate commissions. Isn’t that powerful?
How Would You Like To Do That Too?
This concept definitely revolutionized my business. I was not playing the prospecting lottery anymore and I didn’t have to deal with rejection and objections. Only interested people were contacting me to ask me how I could help them build their MLM business.
I personally use the best, fully customizable MLM Lead Generation System available on the market. If you want to use it too, you can have access to the FREE training available in the system and test drive 100% of the system at 40$ off to see how you could automate all your marketing efforts, your lead generation and generate immediately some affiliate commissions to put money in your MLM business fast while building your downline, rejection free.
If you want to test drive it, the only way is to go to my MLM Lead Generation System page, register for free and I’ll personally be in touch with you to help you get the most of it. Just give it a shot, there is nothing to loose.
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