The first time I learned about the concept of copywriting was from Dan Kennedy’s The Ultimate Sales Letter. I didn’t really know the significance in this manual until I started learning a little bit more about Dan and about direct response marketing. If you don’t know what copywriting is, its basically the ability to sell with words. Copywriters write sales letters, they write for commercials that you see late at night like for sham wow, and slap chop.

So why is writing copy even important for network marketing? Well imagine writing your ultimate sales letter that when ever a prospect read it, that they joined your MLM opportunity. Think that is impossible, well a well known network marketer named Mike Dillard wrote a sales letter called “The Coffee House Letter” which he didn’t even talk about what MLM he was involved in and it made him the top earner in the company. Basically it ran on auto-pilot and all he had to do was send some traffic to the site and watch his business grow, that’s how powerful copywriting is for your business.

So here’s how you too can write your ultimate sales letter. The first thing is to know your purpose, why are you writing your sales letter? Do you want to transform traffic into leads? do you want a prospect to buy your vitamins? do you want to recruit new reps? Know exactly why you are writing your letter before you create your sales master piece.

Next thing you need is a headline, because without a great headline you will not have the attention of your reader to even read your ultimate sales letter. Basically you want to single out the person you want your letter to speak to. If you are selling vitamins, you will have greater sales advantage selling to a target market instead of mass marketing. An example would be – “Attention Moms With Arthritis – Here Is a Natural Way To Ease The Pain”

Now you have to let them know they have a problem by explaining it so well that they think that you are reading their diary or something like that. Explain their pain of not having enough money, can’t pay bills, making someone else rich, and that there is nothing more to life than what they have right now.

Now you have them in a good position because remember when writing your Ultimate Sales Letter that people make decisions based on two elements.

1.To Avoid Pain

2.and To Gain Pleasure

To avoid pain out performs to gain pleasure almost every single time. Here is where you start bringing in your solution to their problem in your ultimate sales letter. Which is your product, you want to let your reader know how you used this solution to solve your problems easy and fast. Than have proof by testimonials, facts, and with your very own story.

At this point in your ultimate sales letter you have them in a great spot, here you want to build up your offer. You can add bonuses, let them know how long it took you find this solution, that if they were to do it themselves it would take years, money, connections, and more to do it by themselves. You also want to add bonuses to make this an irresistible offer where they would be almost stupid to not take this offer.

The next step in your ultimate sales letter is the close, remind them of their pain and that you have a solution for them. Add a risk reversal by offering a guarantee like a trial, or money back guarantee. After that is done, here is the most important part of the letter, you have to simply ask for the sale. And now you have a sales letter that can make you money on autopilot.

Knowing how to compose your very own Ultimate Sales Letter truly is a million dollar skill that can set you free, here’s a great service that has pre-written sales letters that can make you money by simply filling in the blanks by clicking here – Instant Sales Letters

Read realistic tips about website traffic – please make sure to go through this web site. The time has come when concise info is really only one click away, use this chance.