There is a large number of people who honestly don’t know what the term “viral marketing” means, so they begin to ponder on its numerous connotations. The actual meaning of the term is quite simple. ”Viral marketing”, a term conceived by people who invested in www.hotmail.com, was able to to develop because of the easy viral marketing method. Essentially, viral marketing is what word-of-mouth advertising is, except on the Internet. The utilization of viral marketing can be accomplished through a number of online methods; this includes blogs, social networking sites and message boards to spread the word. Instead of using the more traditional form of advertising, word-of-mouth on the Internet aims at achieving a couple of things:

As we read through this, you will learn 3 tips that are essential to putting a viral marketing campaign to use.

My first bit of advice – bad news travels quickly. After all, if you’ve had something bad happen to you because of a company or product, you’ll probably tell people. Therefore, you’ll experience a lot of bad press and lose quite a bit of business if someone doesn’t like your product or service, or the way you treat them, and they’ll tell others. Today, with the advent of Facebook and Twitter, social media can help that word spread to even more people than before. But good news will spread as well, and if you provide your customers with great service, you’ll be able to build a favorable reputation. Customers who feel that they are treated well will urge their friends and family members to buy from you. This will not only build a good reputation for you, but also boost your credibility. People like being recommended and they don’t want to be sold. For this reason, viral marketing provides an edge over customary marketing strategies.

Tip # 2 – Once you have a viral campaign that has been successful, you shouldn’t let this opportunity go. Leveraging previous successes with viral campaigns is a wise marketing strategy to continue; success breeds success, so stay with it. How do you do this? After your campaign in over, you can create a sequel. This will collect the people who passed your campaign along the first time, and invite a whole new audience. Also, if you have used videos for your viral marketing, then you can use the “behind the scenes” content to build up expectations. It so happens that this is a crucial step toward building up any upcoming campaigns, as this will enable you to inspire the same amount of awareness in the public time and time again. It can also drive up the interest in your product/service, and have prospects wanting to be repeat customers.

Tip #3 – Viral marketing campaigns work best because they are interactive, you need to be sure that your campaign can be interactive. If you find out your virtual marketing strategy (or plan) isn’t involving your customers in any way, then you need to recognize you’re not accomplishing the goals you set. The goal is not just to get your customers’ attention, but their involvement and action as well. If you don’t have this, you will never be able to create a successful viral campaign. The more creative you are, the better your campaign will be; it will make it easier for your prospective clients/customers to get involved in your campaign. The great thing about viral marketing is that, when you pull it off well, it can really benefit your business.

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It’s a fact that the whole world is experiencing financial pressures right now. It makes you feel a little depressed and its not a pleasant thing to experience. That said its these same economic times that provide a chance to make more money online from a website or blog if you know how.

So you’ve designed this great web site, gotten your own domain name and found a great host, listed your site in the Search Engines, etc., but how do you go about getting more traffic? It’s true, you can use a blog to get better, targeted traffic to your site. I was able to use mine to get first page search engine results for popular terms, increase my sales, up my conversion rate, and get more subscribers to read more of my newsletters. By blogging, you can get targeted traffic to your site, whether your blog is already up, brand new, or doesn’t even exist yet.

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When you have a website that is home to web videos, you will most likely run into problems that are difficult to answer. These issues can be from an inability to play the video, to not being able to hear sound, to the video not even showing up. Having web video issues is a part of using such a technological feature on your website.

However, it’s comforting to know that many of the problems that you may encounter with a web video are easily fixed and can be so in a matter of minutes.

Perhaps one of the most common types of web video errors is individuals saying they cannot see the video, or they can see the picture but they can’t hear anything. While this may be the result of something bigger, most of the time it is just because the person attempting to view the web video does not have the most recent updated version of the particular video player you are hosting.

Whether you have a Windows Media Player, Real Player or QuickTime Player, all of these require individuals to have the most up-to-date version of its player in order to view web videos properly. If you are getting complaints that sound familiar with the ones above, simply tell your visitors to update their player and see if it works, most of the time, it will.

Another main problem that people have with web video is when they start playing the video, it stops and starts again, and the pauses and then starts. This cycle can repeat for several minutes, which causes many of the viewers to simply stop watching the video. There are several reasons why this could be happening to the viewer. The reason why a video will do this when it’s playing is because either the viewer has a slower Internet connection, or the users computer is simply too old to sustain that much data transfer.

Did you know that it can up to 12 minutes for a person with dial-up connection to download one minute of video; of course, this all depends on how the video is compressed. Another reason why the video is performing in this manner is because there are simply too many people on the network, thus it is slowing the download speed of the video down. A great way to help this problem is to simply push pause and allow the video to download for several minutes.

Another reason why web videos may not work is because they are not in the correct format. If you are allowing individuals to download a certain type of video, make sure that they understand what format it is in. An example of this would be letting your visitors know that in order to view a certain video they must have the QuickTime format installed, which is the .qt or .mov format.

A great way to eliminate the worry and frustration from your website visitors is to clearly put links to the various media players websites, which will direct visitors to the download site for the particular player. This will ensure that even if a person doesn’t have a particular player downloaded onto their computer, they are able to obtain this player quickly and return to view your web video.

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Viral marketing is the new marketing and advertising trend right now, especially in the online scene. It takes advantage of the internet’s network effect to be able to reach a great number of people in such a short time.

Benefits of Viral Marketing

Viral marketing strategies offer several advantages to businesses.

- Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time.

- Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore.

- Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced.

- High and rapid response rate. Since viral marketing reaches a good number of the business” target market, there is also a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the business will receive which is what most web owners want.

These are indeed great benefits a business can get by adopting this marketing technique. But what really makes it more powerful than other marketing or advertising strategies?

Let us take the example of Hotmail, where this viral marketing term really started. Hotmail was able to spread over the internet at an amazing rate. It is like an epidemic that quickly spreads out to others once there is a single person infected by the virus. That is why this technique was named as such.

According to Hotmail’s statistics, its number of subscribers grew from zero to twelve million users in just 18 months. Imagine that! What’s more amazing is that the company spent just $50,000 on advertising to achieve that number of subscribers. Compare that to Juno which spent $20 million on traditional advertising during the same time period as Hotmail but got much less output.

With those facts about Hotmail, viral marketing’s main strength is indeed reaching a huge number of the target market at a considerably low cost. Hotmail did not even have marketing or advertising presence in most countries outside the United States but it got to be the major email service provider in these places like India and Sweden.

What adds more power to viral marketing is the fact that the viral message passed on is like an endorsement from a friend or somebody who can be trusted. People have this way of thinking that “if my friend uses this product and is happy about it, what stops me from using it as well?”

In Hotmail’s case, when those people who received an email from their friends, relatives, or colleagues using Hotmail learned that it works and their friend is a user, they quickly signed up and became members as well. These people wanted to belong in this group where their friends are also in. This technique is also a matter of association or affiliation.

Hotmail’s case is not an isolated one, though. During the same time that Hotmail is gaining its popularity, so does ICQ. ICQ is like a buddy list and instant messenger, much like MSN and Yahoo Messenger now. ICQ also used the same technique and marketing campaign and it gained almost the same number of subscribers as Hotmail within the same time frame.

Viral marketing is indeed one powerful tool to increase popularity of a product or service. However, just like any other things, proper use of the technique is necessary. A single mistake of misuse of it may mean permanent damage to the product or service being promoted.

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When you purchased an item or availed of a service of a certain establishment and are satisfied with what you got, don’t you recommend that to a friend? And when you give your recommendation, doesn’t your friend buy or avail of it as well?

More often than not, we express our satisfaction with some product or service by telling our friends and relatives about our experience. Some of them will actually try the same product or service that we recommended. Essentially, we have just successfully advertised the product through word-of-mouth without the establishment having to spend a penny on it.

That is the idea behind viral marketing. Viral marketing is an advertising strategy that entices people to pass on a marketing message to their relatives and friends. It is called as such because of its similarity to an epidemic that easily spreads out, with an exponential growth, once an individual gets “infected.”

How did this marketing phenomenon start?

The concept of viral marketing, which is passing along a message, has been around for a long time now, even for centuries. There was just no specific name for it until 1997 when Steve Jurvetson, a venture capitalist, came up with the term ‘viral marketing” to describe Hotmail’s marketing practice then.

Hotmail’s practice was to append an advertisement of itself on each message that is sent using their service. When a recipient gets interested and clicks on the ad, it will lead to Hotmail’s website for him to signup. This will go on and on, and the growth is similar to an exponential curve.

Types of Viral Marketing

There are different ways to apply viral marketing strategy.

- Pass-along. This is the most common type of viral marketing. Web sites that ask their users to tell-a-friend about their products and services is an example of pass-along messaging. However, there is a risk of the message being labeled as ’spam” by email providers. Thus, it is important that the “from” and ’subject” lines do not contain any word that may be tagged as spam.

- Incentivised viral. This is a marketing technique used by companies in which users are offered rewards when they refer somebody to the company. This becomes more effective when the referred person needs to take action for the reward to be given.

- Undercover. The most difficult viral to spot, undercover marketing sends a viral message that is disguised as just an unusual page or piece of news without obvious link citations.

- Edgy gossip or buzz marketing. This type is most common in the entertainment world. A good example is the spread of different controversies, like getting married or divorced, involving the stars of a movie that is yet to be released. This is like a word-of-mouth advertising for the movie.

Methods of Transmission

Spreading the viral message can be done in different ways.

- Email. This is the most common type, when people forwards messages such as inspirational messages, jokes, funny clips and pictures that advertises a certain product or service.

- Instant Messaging. People who receive links from friends through instant messaging servers, like Yahoo or MSN, are more likely to check it out because of the notion of urgency of the sender.

- Web sites. Most of the articles now published online have a link that says “Send to a friend.” This is one way to make the article reach a good number of people by just posting it in one site.

- Word of mouth. Of course, this is the traditional way of passing on a message to another person; and most of the time, the most reliable method too.

Though there are several ways on how to do this kind of advertising, there are also barriers to it. One was already mentioned, which is the risk of the message being labeled as ’spam.” Since a lot of companies now are using this method and promoting their products through email, email providers proactively created some sort of filter in their system to separate potential spam emails from the more trusted ones.

Other barriers can be the size and format of the viral message. If the content is a video clip, its reach may be limited because of size limitations of most of the email providers. Media format is also one thing to consider because not all recipients of the message may have the right application to open the file.

But despite of these constraints, businesses are already getting into this style of marketing. Indeed, this technique helps in dramatically increasing revenues by reaching a huge number of the target market without having to spend a big chunk of money for advertisements. Viral marketing will definitely go a long way, especially in the World Wide Web.

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The Internet has modernized man’s way of living. It has also affected how we do certain things including business tasks. Marketing has gone a long way and it is not being revolutionized by the Internet.

Internet viral marketing is a cost effective way to be able to reach a targeted audience and efficiently convey one’s marketing message. Viral marketing outside the context of the Internet is usually connected with spreading a message through word-of-mouth. In the context of the Internet, the concept is the same, but the ways of doing it is diversified.

Internet viral marketing is similar to a virus. Viruses are notorious for being easily spread. This is the concept behind Internet viral marketing. Viruses, if not contained, can strike an epidemic. Internet viral marketing behaves like viruses, it aims at spreading a marketing message to people through other people.

The mere dynamism of the Internet makes it possible for viral marketing to do its job quite effectively. In the world of the Internet, viral marketing can be done in many ways. The whole structure of the Internet has been a tool which has been used by many to be able to make a statement or advertise a product.

We say that using Internet viral marketing, or viral marketing in general is one of the best, if not the best way of marketing a certain product or service. This article tries to lay down the reasons for the claim above.

Here are some reasons why viral marketing is the best way to market:

-It’s free!

This is probably the best reason why viral marketing is the best way to market. There are many ways to market a product or a service. One can utilize some of the old-school techniques such as the use of print media (banners, posters, flyers) or audio-visual tools. There is not much argument about the effectiveness of these methods, given the assumption that they are done with careful preparation and planning. However, these things cost money, a lot of money.

An actual example of the cost of these other marketing techniques can be seen in the pharmaceutical industry. Studies say that more than half of the cost that people are incurring for buying branded medicines is used to cover the expenses of marketing the products. This is a reality that reflects how marketing costs can take their toll on the product itself.

Viral marketing is a free way of spreading a marketing message. One can argue that it is not totally free (as claimed). However, the only costs for Internet viral marketing are the costs associated with Internet connection and some minor tools for getting on track. One can also do an economic valuation of the time spent for viral marketing, but every other marketing technique consumes time.

-Availability of techniques

There are many ways of doing viral marketing, especially through the Internet. Literally, there are hundred different ways of spreading a marketing message through the web. The most popular way is to use affiliate programs.

Affiliate programs gives incentives for webmasters to put up one’s banner. The webmasters earn some profit whenever the banner is clicked by the visitors. One can also look into the option of giving away free stuff to other people to get their attention and be agents of the viral marketing endeavor. One can give away free web space, free articles, free newsletters, free software, free graphics, free screensavers, etc. This is the concept which was employed the developers of hotmail. If one can remember, hotmail became a craze when it was launched. People who signed up for the free email literally became marketing agents for hotmail. They carried the marketing message which was simply embedded into their email addresses.

-Impact of viral marketing

Viral marketing, if done properly, will not only convey a marketing message, it will let the message stick to people’s minds. Creativeness comes into play when using viral marketing as a strategy. Everything starts with a bright idea and this idea is then put into operation with careful planning and execution.

Viral marketing is the way to go in these modern times of marketing. It is a very cost effective and efficient way of conveying a marketing message towards a target audience.

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If I were to open a website, and I wanted to host videos on my website, I would have a lot of options open to me. Many websites will offer videos, and they too have many different options. However, some options are just better than others and there are a number of ways that a person can look at this when they think about how they want to host their streaming videos. Streaming videos are fast and offer efficiency and quick delivery to the individuals that are trying to watch the videos that are offered. But it is also important to offer a good hosting service people if people have to download new materials in order to be able to see the video, they may not want to do that and the individual that is hosting the video will probably lose out on having a loyal member of their online community, while that web surfing individual will be losing out on seeing a potentially great video. When it comes to deciding how to host the videos that are offered, a person will want to see what is most popular when it comes to hosting videos, so that more people would be likely to just be able to see the videos without having to download anything else.

It should come as little surprise to anyone that since computers come with Windows installed on the computer that the most popular choice would be to look into Windows Media video streaming hosting on the website. Windows Media video streaming hosting is the best choice because everyone already has this installed on their computer, so the individual viewer does not need to change anything, unless for some reason they uninstalled the program when they got their computer. Since far fewer people are likely to uninstall a program that is popular than install a program that isn’t as well marketed, this again proves that Windows Media video streaming hosting is a good idea. This is true no matter what type of genre is being put up on the Windows Media video streaming hosting website. Sometimes the genre is news, other times it is adult entertainment. This does not matter to the hosting program.

Not only that, but the updates are automatic. When a person goes to your website, they will rarely run into a problem if you offer Windows Media video streaming hosting. This is because when there is an update ready with the Player, Windows will tell the individual and they will be able to update it then. Sometimes the update is even automatic which will save the individual a lot of time later when they go to your website and notice your decision to go with Windows Media video streaming hosting. While the individual might not be able to tell that this is such a benefit to them, since they simply will likely not come up against a problem, they might not understand how superior you hosting is at first, but they likely will if they ever try to look anywhere else.

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Viral marketing is an idea that spreads–and an idea that while it is spreading actually helps market your business or cause. Viral marketing or “word of mouth” marketing is what you want, and it’s the best way to get your business to work for you. Most viral marketing programs give away valuable products or services to attract attention.

What is remarkable about ‘viral marketing’ though is the degree to which using the Internet has accelerated this process. A prime example of this, and one which is often sited as the first viral marketing campaign, is the huge growth of the free email provider Hotmail. Viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. Mystery Sells: Everyone loves a good mystery, so a viral marketing concept that keeps people guessing will only contribute to the buzz factor.

viral marketing strategies

It’s a marketing strategy that involves creating an online message that’s novel or entertaining enough to prompt consumers to pass it on to others — spreading the message across the Web like a virus at no cost to the advertiser. Marketers have caught the bug and are increasingly weaving viral components into their marketing plans. Through this type of marketing you can get a lot of publicity and earn a lot of traffic for your business. One way or another, it’s guerilla marketing. You’d be surprised how this simple, free marketing tool can work to your advantage.

Creating a successful youtube viral marketing campaign is just one example, there are many more such as viral email marketing, viral video marketing and a heap more. The core concept of video marketing on YouTube is to harness the power of the site’s traffic. If you want a truly viral video that will get millions of people to watch and share it, then yes, content is key.

Ensure that your video has interesting, entertaining or provocative content. Also a video must have a decent concept, but one shouldn’t agonize over determining the best “viral” video possible. Clever marketers created funny videos or text documents, posted them to a few social media sites and people shared like mad — ka-boom. As everyone knows by now, video is very exciting.
viral marketing

However, if you don’t have the desire to do videos, you can go with a Special Report or even Podcasts, they are white papers, all these have the ability to get a lot of
people interested in what you have to sell. There are a lot of tricks to viral marketing.

Keep in mind that the best viral marketing campaign is one that creates a strong emotion. In terms of viral marketing, we’ve seen that people will happily pass along your marketing as long as: 1) the content is entertaining and 2) the message is genuine. Put all of these elements together, and you’ve got a winning viral marketing program; if any one is missing, you’ll miss the mark.

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There are a number of good tips on the internet for making a video go viral. And it’s interesting and valuable to put the tips together and draw some conclusions. Just like the 10 blind men who described different parts of an elephant, examining people’s conclusions made from different perspectives can help us see the big picture.

Two of the blog writers described in different ways, how we should get the audience emotionally involved in the video. One recommended making the viewers go Ha-Ha or Wow. And another suggested that we have to make the videos passionate.

Another blog author at http://blog.orourkehospitality.com/2009/10/spectacle-story-and-emotion-can-make-your-video-go-viral/ made some truly cogent suggestions. He suggested that a successful viral video must be a “spectacle followed by a story.” By spectacle I believe he meant eye catching. By story, I believe he meant content which can hold the viewer’s attention and make him want to share the viewing experience with friends. And, the writer added, the story must contain emotion, an essential ingredient to a successful video. And what are the strongest emotions, “love, joy, surprise, anger, sadness and fear.” He pointed out that, “emotions change the way we think about products and services. – they compel us.” His advice, When a person sits down to plan a viral video he should think of at least two emotions he can use. And, he pointed out; the emotions on screen must be intense. He concluded with the following incredible piece of advice. If anyone creates a video with spectacle and conflict, with at least 2 emotions and one question, than the video will go viral!

But, what is a question? After all, the Susan Boyles video, which depicted an amateur performer being discovered as a major singer on a talent show, didn’t contain any “questions.” However, the video left us wondering what would happen to this woman, how the unemployed housewife would cope with her sudden astronomical success.

So considered all together, what is the take home message of these various tips and suggestions? They are telling us that we must create a video the audience will become involved in emotionally, and subsequently wonder about and incorporate into their personal experience, and want to share with other.

Thanks to Winmax Video of California for sponsoring this video. Winmax is a Los Angeles Video Production Company Specializing in web videos, and marketing videos

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Some analysts are fascinated by the marketing mechanics that drive up page views on You Tube. And some analysts are more interested in the quality of a video which makes it turn viral. This was the approach which Gaby Diaz took last year when she wrote a blog article on marketingexperiments.com about what viral videos have in common.

Gaby pointed out that in addition to being eye catching and attention grabbing, videos that successfully turn viral must have some quality that grabs the mind of the viewer. There must be something in the video that “creates a rush to share the experience” with friends. Additionally, since Gaby was talking about branding videos, she posited that to be successful, a branding video, in a non-obtrusive way, had to create a connection in the viewer’s mind between the message and the brand behind the video.

Gaby presented 4 examples of her thesis, but the one that drew the most comments was the Samsung’s Extreme Shepherding LAD video. In this unique video, the Samsung outdoor light’s company created a unique show by attaching remotely controlled colored lights to the backs of sheep that were subsequently paraded into a large pasture at night. By skillful sheparding, the lights were arranged into words and other beautiful patterns, which were enhanced by the remote control of the lighting. Subsequently, digital photographs of the outdoor arrangements were remixed in a computer lab and turned into such great works of art as a replica of the Mona Lisa.

In her analysis, Gaby suggested that the quality of the video that made it so successful was the presentation of modern “can do” ingenuity in challenging situations. And, she noted that friends of hers who work in outdoor light displays saw the video and were inspired to try their own outdoor light display using the principles they learned from the video.

One of the commentators on the blog noted that this tendency of culture to build on itself is described as the “Homeric wink,” by Rudyar Kipling. The tendency of ideas to build on ideas is the wink, or acknowledgment of the previous accomplishment. The commentator noted that the LED video was so satisfying because it incorporated imagery from myriad times and cultures. The shepherding environment takes us back to the ancient days of Judea and Greek shepherding in the Ilyad. Combined with the ancient age of shepherding were such cultural milestones as the Mona Lisa; and such modern poop images as the video game pong, and a movie character from Wallace and Grommit. The commentator pointed out that while some viral videos are primarily parodies on modern institutions, the effectiveness of the LED video was it’s glorification of modern ingenuity, and that strongly resonates in the minds of the viewers.

If one were to draw conclusions from the blog, commentary and examples, one would have to say that truly effective viral videos grab the attention and interest of the viewers in a way that makes them want to share the experience with others. Viral videos have appeal because they present a new idea or concept that people want to incorporate into their life and either replicate themselves or watch other people replicate it. The essential appeal of the video is the presentation of a new idea which people want to build upon. When you multiply that phenomena millions of times you find that successful viral videos not only are incorporated into culture, they subsequently become the growing tip of new cultural ideas, which becomes the essence of their virality.

Thanks to Winmax Video of California for presenting this article. Winmax is a producer of trade show videos, corporate videos and other business videos.

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