Now that Hummers are no longer in production, at least for now, we can look retrospectively at a Hummer sales video, and consider its good points, and speculate as to what about it may have been consistent with the fate of the Hummer line.

Sales videos in general should have interesting visual material, to engage the viewer. They should provide a means by which the viewer can identify with the product and or the video presentation.They should kindle enthusiasm about buying the product, and if possible anticipate likely buyer objections and answer them within the video. While all these tasks should be included in a sales video, some videos will emphasize one or more of them more than others.

The Hummer sales video seen at http://www.youtube.com/watch?v=FHFEwSD4ogk presents interesting viewing material and extensively presents the major quality which has excited people to buy the Hummer.

The content of the 11 minute video consists of scenes of an H1 Hummer driving through off road country. We watch the sturdy vehicle as it treks through, mud, snow, water, up embankments, over concrete and wood impediments on dirt paths and over large bumps. The video presents convincing evidence that the Hummer can do what people liked about it, make its own road.

The sales approach of the video is more than random happenstance. While live salesman can assess the customers interests in real time, a company producing a video has to ask itself ahead of time, what qualities of the product are most likely to excite viewers and make them want to acquire the item. With the Hummer, certainly its ability to drive in all types of terrain is its most famous appealing quality. This video does not merely include presentation of the quality, it makes it the central feature of the entire vehicle.

What about the ability to identify with the presentation? The video does not go out of its way to create identification. We hardly see a single shot of the driver. None one is particularly likely to think that the man driving the car is a person just like himiself. There is a certain amount of general identification in that Hummers were American military vehicles and so any military man, or American who admires the military might automatically identify with the vehicle.

A positive observation that can be made about this video is that the visual material is interesting and captivating. Viewers might squirm a bit as the Hummer trucks through water up to the radiator, and that’s not necessarily good. However, for the most part the smooth almost effortless way the Hummer makes a path through various off road conditions is good watching, which is attested to by the 100,000 plus views and the large number of You Tube Hummer videos, one or more of which has racked up 2,000,000 or more views.

In retrospect, we need to consider the videos one weakness. The sales presentation fails to present material which answers the major objections which are credited with bringing about the discontinuation of the line.

Wikipedia lists four major criticisms of the Hummer vehicle line. The large size presents parking problems and is considered a danger for smaller vehicles. The vehicle has been considered ecologically irresponsible. The car is also cited for poor fuel economy. And is criticised for its poor safety record.The sales video made no effort to present material which would answer any of those four potential major objections.

In fact, just the opposite, the long exciting scenes of trekking through wilderness, wild grass and fields would, in retrospect convince us that the Hummer does tear up the wilderness. Also, several scenes in the video might warn viewers of the ease with which an irresponsible hummer driver can end up driving his car into water over the cars capacity, or over a tall ledge or cliff.

The bottom line of a sales video is that it must sell, and anticipating and answering objections to the sale is the back end of presenting material which will excite the viewer.Objections can often be answered very unobtrusively in a way that doesn’t detract from the positive message of the video.

So in retrospect, the take home lesson of this Hummer video is not to get carried away with one function of a sales video to the detriment of other important tasks of this genre.

“Racing to the Bottom” is not a hard core sales video. Although the video was produced by a specific company that sells high quality safes, the Rogue Safe Company of Medford Oregon, the video does not present a specific product to the viewers. Rather, the video targets a concept, or we might say an objection to buying a high quality safe.

The objection, addressed by this video, is the apparently prevalent belief, amoung potential safe buyers, that it is cheaper to buy a safe from a mass merchant store such as Wallmart, because they have large safes, which are just as good as safes sold by private companies, for a lot less.

The Rogue Company responds to this belief by pointing out that the large safes sold at Wallmart and other chains are made of thinner and inferior metal, and make easy targets for professional and amateur thieves alike. The video makes this point through a 1 1/2 minute showing two amateur thieves breaking into a Wallmart safe.

The video has positive and negative features, including many elements of the work, which are appealing. The video begins with a shot of a metal safe handle. There is something powerfully appealing, about a stout metal safe handle. First off, it connotes money, jewels, financial certificates and other valuables that are contained within safes. Secondly, it connotes the ability to protect those valuables within and thus facilitates the accumulation of wealth.

The video heightens the attraction of the safes being displayed on screen through background music, similar to the type that might be heard in a movie, while a crime is being committed on screen. The sounds plays upon the fear of the viewer of what could happen should someone break into his safe at home.

The third appealing element of the video is the clip of the two thieves in the process of breaking into a safe. This is an action which occurs all too often in life, but is usually relegated to hidden secretive moments. Most people are unlikely to see anything like it in their lives. Therefore, a video segment depicting such an act has a fascination and appeal to the audience.

The video has some flaws which are worth learning from. The video addresses only one objection to the sale, and unlike aggressive sales videos makes almost no effort to motivate the viewer to buy. Watching the video, one gets the feeling that the safe company is so overwhelmed by the flight of customers to large chain stores where they can purchase safes that it is hesitant to try and push its own products. All they do is take one big swat at the trend. While the one swat they take is an effective maneuver, and makes a point, the company’s lack of confidence in itself also comes through.

An effective sales video must show what is right and appealing about the product being sold, and not only what is wrong about the opposition. What this video should have done, in my opinion, is put more emphasis on their own sleek strong safes. A video segment showing thieves unable to crack the Rogue Safe would have been one way of doing that. So while making potential buyers fearful of making a cheap purchase is half the job, inspiring people to shell out more to purchase a superior product is another important task of a sales video, which was, for the most part neglected in this case.

In summary, this video presenting appealing visual material, appropriate background music, an answer to a major sales objection but did not provide enough positive reasons why viewers should pay extra money to purchase the company product.

The Plasma Cam sales video presents a 15 minute demonstration of how Plasma Cam can enable a user to rapidly cut intricate art and mechanical pieces out of sheet metal. The sales video utilizes several important techniques which are invaluable when included in a sales video.

Visually Interesting Material This visual review of the pieces is pleasant to look at, which is important. Visual appeal translates into a captive audience, an important ingredient of successful sales videos.

Characters the Viewer Can Identify With: There are several characters in this video and all, with the possible exception of the first narrator, are real people. Most significantly, these are people that potential customers can identify with. Stan, the narrator describes himself as a “nuts and bolts person who doesn’t know much about computers. As a character, Stan is a guy who wants the ability to create art work and mechanical pieces out of sheet metal. While working with a computer is uncharacteristic for him, he is willing to use it because it allows him to operate the plasma cam and achieve his goal of the seemingly effortless production of custom designed metal parts. Sam represents a large segment of the audience the video is targeting. Other real life characters who present testimonials include, the owner of Industrial Zen Design, who uses the machine to turn out metal parts for design and art. The Production Manager of PFT, (a metal working shop), who can save vast amounts of time creating parts that took much longer on older machines and the president of Turbo Engineering LTD, who uses the machine to turn out car parts.

Answers Objections: One of the challenges of a sales video is to provide answers to objections potential viewers might have. In the normal sales process, salesman listen to customers objections and answer them, as they arise. In a sales video, however, the producers must anticipate the likely objections, ahead of time, and answer them within the video script. This video effectively addresses one main objection. The video targets people who will want to produce metal parts for their business, but who may not be regular computer users. The video addresses this possible obstacle to the sale via the speech of the characters. Stan, the narrator is a “nuts and bolts person who doesn’t know much about computers. ” However, as the video progresses, he is effortlessly downloading files, working with files visually on screen, and adjusting the plasma cam through manipulation of the software package. And Vinny Marchese the Production Manager of PFT appreciates how “plasma cam makes it easy for computer illiterates like me.” “I don’t want to be a computer genius,” Vinny adds, “I just want to be able to cut out my designs.” These two characters tell people like themselves that even computer illiterates can learn how to use the Plasma Cam program.

Addresses and Speaks to the Needs and Desires of Viewers: Super salesman Chuck Morgan says that the difference between a “seller” and a “teller” is that the teller merely describes the quality of a product, whereas a seller streamlines his presentation to the points which are likely to be emotionally exciting to the customer. A sales video has to achieve the same goal without the ability to talk to the viewers and pick up clues as to what their needs are. As is evident from the content selection of this video, the company determined that the ability of their product to rapidly and effortlessly turn out beautiful and intricate cut metal pieces is most likely to excite the audience. The video presents a lot of images of their machine accomplishing this and it is very effective.

In conclusion, four ingredients worth including in a sales video, include visually interesting material, characters or content that the audience can identify with, answers to likely objections, and presentation of the product qualities most likely to excite the audience.

Corporate videos are concerned with creating positive images and positive expectations about a company.A trade show video has the job of attracting the attention of passersby in a short amount of time, and giving them a reason for seeking more information about a company and or creating a connection with the company. But while all business is about making the sale, it is the sales video which is in the front line, when it comes to actually making the transaction go through.

While corporate videos impart lofty concepts and expectations about a company, and trade show videos impart imminent interest in knowing more about a company and website videos must imbue the web surfer with reasons to trust the company , the sales video is specifically charged with arousing, in the prospective customer, immanent desire to purchase the company product or service.

While all businesses must be conducted with and guided by rational considerations and well thought out plans, the actual moment of sale, the very basis of business life, is just the opposite. Once concluded, a sale is a sale regardless of the reason that motivated the customer to purchase. Often irrational emotions impel sales, and a good sales video has to target the real feelings and drives that lead to purchases.

By way of illustration of my point, look at this Ford super duty sales video. The video, which runs for a 1/1/2 minutes can be found at http://video.google.com/videoplay?docid=5061172069898463347# .
Throughout the 1 1/2 minute video, there’s not a single word spoken and only one information caption appearing on the screen. The rest of the time the camera pans around the Ford super duty truck, as some funky jazz music plays in the background.

As people watch this video, images of the sleek truck the cool music and preformed branding images of Ford race through their mind. They soon begin to think of the lifestyle of successful people that gose along with owning a Ford heavy duty truck. People associate owning a great work truck truck with successful careers, with a girlfriend or family, or else just plain good times trekking around, off road. A viewer feels powerful, he feels good. he feels happy.

Sales experts point out that these instinctual emotions are what really drive sales, much more than the rational preliminary considerations, which act like fences which attempt to guide and hold our emotions in bounds. But at the actual moment of the sale, these primitive feelings escape and win the day.

Images that will drive this sale, include the sleek compact look of the car, the even side trim, the wide heavy duty tires, capable of off road travel, the roomy interior and the close up of the steering wheel, which invites a viewer to grab hold and drive.

At the moment, when the viewer begins to picture himself driving the car, the sales video has begun to succeed. And more so than in any other type of video, this process that takes place during the viewing of a sales video is visceral as opposed to rational and cerebral. The fundamental question, uniquely raised by a sales video, is whether I, (the purchaser), will enjoy using the product so much that I am willing and ready to part with some of my hard earned dollar in order to acquire it. So therefore, the sales video seeks to make the viewer feel that he will immensely enjoy using the product.

Experts frequently remind us that the more the potential enjoyment of owning or using the product being sold or receiving the service being offered is related to fulfillment of one of life’s fundamental drives related to love, dating, marriage, food, etc. the more likely it is that the sales video will succeed.

If you make a comparison between the prices of a regular wholesaler and wholesale dropshippers, you will notice that the costs vary. The prices quoted by the dropship wholesalers are way higher than those quoted by regular bulk wholesalers. This is because of the difference in the services provided by them. Drop shipping companies take care of so many things you don’t have to bother about. Most importantly, drop shipping wholesalers preserve and handle your inventory. They save you from the trouble of making any sort of investment on stocks. In fact, all you have to do is receive remuneration for the sale made by you. Drop shipping wholesalers save you the energy of buying and renting a warehouse and storing your products in them. They help you cut your costs in regards to cleaning the warehouse, the rent to be paid for it and the product cleanliness which is to be maintained.

Being a retailer you only have to bother about buying and selling goods which need to be dropshipped. Every other thing involved in the procedure of sale is taken care of by drop shipping companies. As soon as you get orders your main job is to collect the payment and transfer the respective orders to the drop shipping wholesalers. These orders are processed by the wholesale dropshippers. Wholesale dropshippers sell the products ordered by the customers from their warehouse. It becomes essential for these companies to sell only those items that are properly packed and labeled. Invoices are sent that are printed out and enclosed in the packaging of the goods.

Drop shipping wholesalers spend a large amount on packaging supplies, office equipments and other sundries. Drop shipping companies also have to take care of the costs they incur in regards to the salary they are liable to pay to their employees. This implies that they incur huge costs. After the packaging is done the next step is to ship these goods to the customers. All this is processed by the Dropship Wholesalers.

Another advantage of dropship wholesalers is that you do not have to worry about any sort of theft, misuse or loss in goods. All these issues are taken care of by the wholesale drop shippers. You are also free from managing your inventory and keeping an account of various items. Dropship wholesalers are a boon as they have the capability to tackle most of the important factors of trade, thus making your work less complicated and easier. These companies charge more than bulk wholesalers. Bulk wholesalers do not provide any assurance related to such expenses and risks. To get more information about various wholesale dropshippers the best and the most sorted way is through the internet. There are a lot of websites which provide thorough information about such companies and the benefits you can derive from them.

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The major advantage of selling a website is the sheer reach. The poor coffee shop owner is restricted to selling to someone in the neighbourhood. A 50ft yacht advert is as simple to post on the site as a fender. Alternatively, why not browse the items listed to see if you can find that invaluable second hand spare? The website which features vintage, second hand and restyled clothes is completely free to register, buy or sell. Clothes swapping has become hugely popular since swishing parties caught on, a phenomena in the US.

It is 100% free to advertise your website and it will remain online for 365 days or until you remove it. You can choose the option to upgrade your advert to featured. There are tons of places online offering deals that cannot be found in a campus store.

One of the best, and simplest, ways to start a WAHM business online is to become a seller on one of the several online auction sites. Ebay is the most popular, and most widely recognized. Nonetheless, there are things to do on this and other related auction sites that will minimize the risks. EBay lets you check the reputation that a seller has. To get rid of there unwanted items and to make extra money, many people are turning to online auction sites. The basics of an online auction is the same as an off line auction.

On these auction sites, you need to select an item and bid for that. If they win the bid, they receive the goods on the prices they mention. The king of online auction sites, of course, is eBay. I can’t say enough good things about this online community. As the number of shoppers grow, so too do the number of auction sites. Bargain hunters have more choices today than ever before.

What I like most about this site is you can search for an item and it will find all of what I’m looking for on all the penny auction sites at one time. Pretty much a must have if you are a serious penny auction bidder. Government Auction Sites are known as websites which provide auctions to people willing to purchase the items, usually at much lower prices than you can look for anywhere else. All items which such websites introduce for auctions are owned by Government but they are not necessary anymore even waste space when Government has to make . Car auction sites are a great source for great cars, since most of the cars being auctioned are of good and working condition. These websites are a plenty, and you may even find that some of these websites can be located near you.website auction.co.uk is a great place to start selling your website

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Assuming you want your blog to rake in cash, you’re going to have to go about it in the right way.

Sure, you could probably manage to make a little bit of money here and there simply via advertisement revenue and by promoting certain offers - but this probably isn’t going to bring in the sort of riches that you dream of.

Truth is, if you’re set on making as much cash as you can from your blog, you’re going to need to ensure that you’ve covered all your bases and are tweaked them so that every aspect of your money making process is performing in tip top condition.

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How do you do that?  Well, the best place to start is to look at each ingredient of a successful money making blog individually:

1. Traffic

More traffic normally means more sales. At least, it definitely means more potential customers which in turn means that you should be making more sales than previously. Course, traffic is a very wide topic and there are countless ways in which you could generate it - so what you need to do is pursue as many of these as possible.

While you’re at it you should also be aware that you’re looking for as highly targeted traffic as you can. Using keywords, you should find that you’re able to achieve this well.

2. Conversion Rates

How many of the potential customers that visit your blog actually end up buying stuff from it? In a nutshell, that’s your conversion rate (though it is normally measured as a percentage, i.e. X%

meaning X sales per 100 potential customers). Ensuring that your conversion rate is as high as possible is an extremely good idea because it means that you’re going to be taking advantage of more of your traffic.

By capitalizing on as much of your traffic as possible, you’ll be getting the most out of your efforts, and not ‘wasting’ any of the traffic you’ve worked so hard to obtain.

3. Repeat Customers

Having made the effort to clinch a sale with one customer, it would be a crying shame if you simply let them leave and never hear from them again. Seeing as they have already bought something from you it means that they are interested in the niche that you’re in, and more importantly - they are willing to buy products in that niche!

So if you could just take down their details, you should be able to turn them into repeat customers (or at least stand a good chance of doing so).

Yes, we’re talking about list building, though nowadays using things such as Twitter can be just as good. End of the day, the choice is yours so long as you’re able to set up some system whereby you can continue to market to your proven buyers.

If you’re able to take care of each and every one of these key ingredients, you’ll quickly find that you’re able to turn your own blog into a successful money making blog too! None of this is really all that tough, and now that you know what you should be looking at, why don’t you head over to your own blog and see what you can improve!

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